At the start of 2019, the world looked very different. After a string of less-than-stellar initial public offerings (IPOs), a rash of data privacy breaches and a presidential election about to take over the media landscape, marketing leaders are looking at a strikingly different reality in 2020. Working as chiefRead More →

Skootr, a premium serviced office provider, has announced the appointment of Prashant Datta as its Head, Marketing. The hiring is in line with the company’s plans to expand its presence across India. With over 14 years of experience in marketing communication and brand management across luxury and lifestyle segments, DattaRead More →

Your skills, alongside other factors, are what helps you achieve the things you want in life. The way we work is constantly changing and technology is one of the many factors that affect it. Has technology made our way of working better? In many ways, yes — information is easierRead More →

In India as part of a global tour to meet the over 10,000 employees in his first 100 days, Bill McDermott, CEO, ServiceNow said that the India business was doubling year on year. “We’re growing at 113% year on year in India and if we keep doubling India every year, it will notRead More →

Recently, I got a call from a small business owner who was wondering when all the money he was spending on marketing would show returns. His company was running Google AdWords and Facebook ads, they were active on social media, they’d paid a website company to run their website andRead More →

Chaitanya Sreenivas, HR Leader, IBM India/South Artificial Intelligence (AI) has fast become an essential part of Human Resource (HR) operations. It is being used in HR to automate repetitive, low-value tasks thus increasing the focus on more strategic work. “AI, combined with strategic insight, creates new business opportunities and isRead More →

What you give your energy and attention to grows. What you neglect deteriorates and eventually catches up with you. It is like that with your physical and mental health, but also with other aspects of your life. I have looked at what constitutes career fitness and how it can beRead More →