Marketing Week is kickstarting a search for the highest achieving and most impactful marketers in the UK. The Marketing Week Top 100, sponsored by Salesforce, will be published online and in the September issue of the Marketing Week magazine. The 100 marketers will be selected from a long-list of contendersRead More →

Amid a debate over variance in numbers in the Economic Survey and the Budget, Finance Minister Nirmala Sitharaman July 10 said both the documents present consistent picture and her budget numbers are authentic and projections based on realistic estimates. “The data which is given in the Budget is 100 per cent aboveRead More →

Innovation can’t happen without marketers’ insights. PEXELS.COM Marketing can mean a lot of different things, but most people agree it’s about communicating the value of your product or service. Many startup founders begin their journey convinced that anyone can see the value of their product just by looking at it.Read More →

Two new large studies, released within a week of one another, provide valuable insight into the current state of local digital marketing. FreshChalk published an analysis of 150,000 local business websites and SOCi conducted a Localized Social Marketing benchmarking analysis (registration required) of 163 leading franchise brands in ten vertical categories. What they reveal,Read More →

A client recently brought up a concept that he felt a bit embarrassed about — that is, how “lucky” he has gotten with the acquisition of two new, very large clients. He’s a partner in a prestigious firm in a super competitive legal market. Luck? Lawyers? Really? When we brokeRead More →

Online technology is shaking up homebuying for the better, forever changing the ways homes are listed, toured and financed. Buyers are embracing the innovations. Nearly three-quarters now apply online, and 83% sign documents electronically, according to a recent survey from the mortgage automation company Ellie Mae. And, many buyers are turning toRead More →