As we continue to move forward in digital transformation, an increasing number of companies are discovering the promise of robotic process automation (RPA). In a nutshell, RPA allows companies to gain efficiencies and (hopefully) save money by automating routine tasks. RPA is what I’d call the low-hanging fruit of artificial
Marketing Week is kickstarting a search for the highest achieving and most impactful marketers in the UK. The Marketing Week Top 100, sponsored by Salesforce, will be published online and in the September issue of the Marketing Week magazine. The 100 marketers will be selected from a long-list of contenders
Innovation can’t happen without marketers’ insights. PEXELS.COM Marketing can mean a lot of different things, but most people agree it’s about communicating the value of your product or service. Many startup founders begin their journey convinced that anyone can see the value of their product just by looking at it.
Two new large studies, released within a week of one another, provide valuable insight into the current state of local digital marketing. FreshChalk published an analysis of 150,000 local business websites and SOCi conducted a Localized Social Marketing benchmarking analysis (registration required) of 163 leading franchise brands in ten vertical categories. What they reveal,
Which marketing or sales tactic do you think has the highest ROI? Inbound marketing? Email campaigns? PPC ads? The truth is this: there’s a standout winner that can’t be touched by any other method. That winner is referrals. Referral sales require almost no financial investment, but they bring in very valuable
Digital marketing is one of the most sought-after, valued skills today. Period. (No disrespect to all the coders out there, of course.) That’s because online marketing is now the lifeblood of any enterprise. Any stores — even brick-and-mortar ones — need an online presence to compete in today’s fast-paced economy.
One hundred years ago this month, Conrad Hilton bought the Mobley Hotel in Cisco, Texas. In 1925, the first Hilton Hotel debuted in Dallas. Today, there are 923,000 Hilton brand hotel rooms around the world. I recently asked Hilton CMO Kellyn Smith Kenny to shed some light on the marketing