Recently I was asked, “As an agency, how are you using AI within your marketing?” And honestly, the question gave me pause. I know we areusing AI, but could not answer exactly how. Since it was (and is) a really valid question, I wanted to have a really good answer the nextRead More →

Digital marketing is one of the most sought-after, valued skills today. Period. (No disrespect to all the coders out there, of course.) That’s because online marketing is now the lifeblood of any enterprise. Any stores — even brick-and-mortar ones — need an online presence to compete in today’s fast-paced economy.Read More →

One hundred years ago this month, Conrad Hilton bought the Mobley Hotel in Cisco, Texas. In 1925, the first Hilton Hotel debuted in Dallas. Today, there are 923,000 Hilton brand hotel rooms around the world. I recently asked Hilton CMO Kellyn Smith Kenny to shed some light on the marketingRead More →

Performance Marketing 360: Harris “It feels like we’re at a tipping point when performance marketing comes of age.” It was quite a claim by GoCompare’s chief marketing officer Zoe Harris, who was chair of Campaign’s inaugural Performance Marketing 360 conference in Brighton yesterday. She would know, given that her brand is oneRead More →

I remember what it was like to walk into a mom-and-pop shop and walk out a customer for life. Yesterday’s small business grew its customer base like building a family – through loyalty, personalization, and meaningful experiences. But many of today’s tech and data-driven companies are struggling to learn theRead More →

It is said that the modern customer is more expectant, more demanding, more promiscuous than ever before. Technology has reduced friction and effort but also raised the stakes, presenting marketers with the opportunity of offering a great experience but also the real risk of falling short. Join Marketing Week andRead More →