Innovation can’t happen without marketers’ insights. PEXELS.COM Marketing can mean a lot of different things, but most people agree it’s about communicating the value of your product or service. Many startup founders begin their journey convinced that anyone can see the value of their product just by looking at it.
Two new large studies, released within a week of one another, provide valuable insight into the current state of local digital marketing. FreshChalk published an analysis of 150,000 local business websites and SOCi conducted a Localized Social Marketing benchmarking analysis (registration required) of 163 leading franchise brands in ten vertical categories. What they reveal,
Which marketing or sales tactic do you think has the highest ROI? Inbound marketing? Email campaigns? PPC ads? The truth is this: there’s a standout winner that can’t be touched by any other method. That winner is referrals. Referral sales require almost no financial investment, but they bring in very valuable
Digital marketing is one of the most sought-after, valued skills today. Period. (No disrespect to all the coders out there, of course.) That’s because online marketing is now the lifeblood of any enterprise. Any stores — even brick-and-mortar ones — need an online presence to compete in today’s fast-paced economy.
One hundred years ago this month, Conrad Hilton bought the Mobley Hotel in Cisco, Texas. In 1925, the first Hilton Hotel debuted in Dallas. Today, there are 923,000 Hilton brand hotel rooms around the world. I recently asked Hilton CMO Kellyn Smith Kenny to shed some light on the marketing
Performance Marketing 360: Harris “It feels like we’re at a tipping point when performance marketing comes of age.” It was quite a claim by GoCompare’s chief marketing officer Zoe Harris, who was chair of Campaign’s inaugural Performance Marketing 360 conference in Brighton yesterday. She would know, given that her brand is one
I remember what it was like to walk into a mom-and-pop shop and walk out a customer for life. Yesterday’s small business grew its customer base like building a family – through loyalty, personalization, and meaningful experiences. But many of today’s tech and data-driven companies are struggling to learn the
Gartner recently published their Predicts 2019 research report, outlining several converging trends that pose a threat to CMOs and marketing organizations. The report also makes several bold predictions including that “by 2023, 60 percent of CMOs will slash the size of their marketing analytics departments by 50 percent because of a