Gartner’s Hype Cycle for Digital Marketing and Advertising 2019 finds that marketing teams that ignore the real-time nature of customer behavior and expectations could see “full-scale media crisis.” Maybe but regardless, real-time marketing is no walk in the park because, as Gartner researchers noted, marketers still “struggle for relevance in core customer engagement momentsRead More →

Currency market volatility has been a consistent problem in emerging markets. Year after year, currencies are devalued in an attempt to boost economic growth but only serve to worsen external debt problems. Last year was particularly bad as we saw major declines in the Turkish lira, Argentine peso, and theRead More →

Jana Small Finance Bank recognised 3 extraordinary women at the Financial Inclusion Conclave who have turned their adversity into an opportunity to become economically self-sufficient The Financial Inclusion Conclave organised by Jana Small Finance Bank in partnership with Times Network brought together policy makers and industry leaders on a singleRead More →

My kids rarely watch television. Now hold it on the “parent of the year” awards; they instead watch age-appropriate purchased digital movie downloads and Netflix’s kids channel. The safety net of these pre-approved, child-friendly programs in scheduled time allowances based on behavior removes my kids’ exposure to typical television commercials.Read More →

Back in 1969, I arrived for my first interview on Wall Street an hour early, because I didn’t want to be late. I sat in a Chock Full o’Nuts coffee shop nursing a cup of coffee, the one cup I could afford, checking my watch every couple of minutes. When 9:00Read More →

Mumbai: The Reserve Bank of India’s draft guidelines for ‘on tap’ licensing for ‘Small Finance Banks in the Private Sector’ proposed a minimum paid-up voting equity capital of Rs 200 crore to set up such entities. A small finance bank undertakes basic banking activities of accepting deposits and lending to unservedRead More →