SUTA Cofounders On How Freelancers Can Make A Career Of Their Calling

SUTA Cofounders On How Freelancers Can Make A Career Of Their Calling

The freelance economy — with an increasing number of gig-workers and entrepreneurs — is seeing a massive upward swing in India.  With roughly 10 Mn freelancers, the country not only takes the cake for having the largest number of freelancers globally, but it also is home to an impressive growing startup community with a 39K active startups currently. Work-life balance, a chance to pursue one’s passion, and a sense of fulfillment are the main reasons why more and more workers are moving towards building independent careers by following their calling.

In Inc42’s recent webinar — How To Make A Career Of Your Calling: Learn From the Experts — Taniya and Sujata Biswas, cofounders of SUTA, spoke about how they quit their successful corporate careers to follow their passion and build a startup. SUTA is a Mumbai-based design studio with a focus on blending traditional and contemporary art and design.

They were joined by Deepa Madhavan, Director, Global Data Governance & Regulatory Technology, PayPal who shared her views on how PayPal enabling freelancers and small and medium merchants grow by offering them a convenient and safe payments solution and also spoke about PayPal’s focus on diversity and inclusion.

From Corporate Jobs To Entrepreneurship — The Journey Of SUTA

Engineers by education, the Biswas sisters spent their initial few years working with reputed corporations. But a thought which often lingered in their minds was to do something which they were passionate about that could also impact lives.

With this passion, they decided to follow their calling — a love for handlooms — and founded SUTA in 2016 beating all odds. Today SUTA has an annual turnover of over INR 5 Cr with 30 members and 780 weavers across India.

“Initially, our family was skeptical, because in our entire family nobody has been in any kind of business. It’s a common mindset that only members of a business family can start a business. But now our father works for us, our entire family supports us and we have a big support system in them,” said Taniya.