At the start of 2019, the world looked very different. After a string of less-than-stellar initial public offerings (IPOs), a rash of data privacy breaches and a presidential election about to take over the media landscape, marketing leaders are looking at a strikingly different reality in 2020. Working as chief
New Delhi: In its effort to demystify the Budget for common man, the Finance Ministry will start a social media campaign from 22 January. Through the ”#ArthShastri” campaign, the ministry would explain several economic terms through interesting animated videos to help common man and students understand budget exercise in a simple
In this edition of Marketing Week Explores, hosted by reporter Molly Fleming, Marketing Week editor Russell Parsons and acting features editor Charlotte Rogers reflect on the lack of diversity in marketing exposed by the 2020 Career and Salary Survey and discuss what change is needed to redress the balance. They
In looking at 2020 mobile marketing trends, the phrase “mobile marketing” almost feels redundant. At this point, most – if not all – companies have embraced mobile as a focal point for their marketing strategies. Almost everyone has a smartphone in their pocket the majority of the day, so mobile
News from the Federal Housing Financing Authority provides the latest figures for the threshold for non-jumbo mortgages (or “conforming loans”) and the numbers show a significant increase yet again. For 2020, the limit will raise to $510,400 for most areas in the country and $765,600 for high cost of living
A brand experience creative has tipped branded events to surge in 2020 on the back of technological innovation. The Company We Keep founder Nigel Ruffell said personalisation, AR, holograms, VR, A.I. and sustainability are the way forward in the branded events space. “Some trends are continuing to grow and develop.