Most B2B companies struggle with lead generation and delivering marketing qualified leads (MQLs) that are valuable to sales. A HubSpot study revealed that only 7% of salespeople said they receive “very high quality” leads from marketing. So how do you stop this cycle of friction between sales and marketing? Here are fiveRead More →

Recently I was asked, “As an agency, how are you using AI within your marketing?” And honestly, the question gave me pause. I know we areusing AI, but could not answer exactly how. Since it was (and is) a really valid question, I wanted to have a really good answer the nextRead More →

The last date to file income tax returns for financial year 2017-18 is July 31. If you are now wondering over the amount that you are paying as income tax, you should realise that that there are ways to reduce this outgo. Making proper investments is definitely the way out.Read More →