I remember what it was like to walk into a mom-and-pop shop and walk out a customer for life. Yesterday’s small business grew its customer base like building a family – through loyalty, personalization, and meaningful experiences. But many of today’s tech and data-driven companies are struggling to learn theRead More →

It is said that the modern customer is more expectant, more demanding, more promiscuous than ever before. Technology has reduced friction and effort but also raised the stakes, presenting marketers with the opportunity of offering a great experience but also the real risk of falling short. Join Marketing Week andRead More →

Did you know you can check the status of your filed income tax return online? The Income Tax Department enables income tax assessees to check the status of their ITR (income tax return) online through its e-filing portal, incometaxindiaefiling.gov.in. Using this facility, individuals who had filed their income tax onlineRead More →