Are you a salesperson? “Of course not. I am an accountant (or something else).” That’s the common internal story of most professionals. You may not realise that you are always a salesperson irrespective of your job description. Sales is the process of communicating the value of something. Without the ability to convey value, no employeeRead More →

Did you know you could pay zero taxes even if you earn more than Rs 5 lakh? According to the current tax laws, if your ‘taxable’ salary is Rs 2.5 lakh or lesser, you don’t have to pay any taxes; and if your taxable salary is Rs 5 lakh, yourRead More →

A client recently brought up a concept that he felt a bit embarrassed about — that is, how “lucky” he has gotten with the acquisition of two new, very large clients. He’s a partner in a prestigious firm in a super competitive legal market. Luck? Lawyers? Really? When we brokeRead More →

I remember what it was like to walk into a mom-and-pop shop and walk out a customer for life. Yesterday’s small business grew its customer base like building a family – through loyalty, personalization, and meaningful experiences. But many of today’s tech and data-driven companies are struggling to learn theRead More →