At the start of 2019, the world looked very different. After a string of less-than-stellar initial public offerings (IPOs), a rash of data privacy breaches and a presidential election about to take over the media landscape, marketing leaders are looking at a strikingly different reality in 2020. Working as chief
Skootr, a premium serviced office provider, has announced the appointment of Prashant Datta as its Head, Marketing. The hiring is in line with the company’s plans to expand its presence across India. With over 14 years of experience in marketing communication and brand management across luxury and lifestyle segments, Datta
There’s no question that content marketing is among the most viable methods for businesses to plan and execute their marketing strategies. It is the most cost-effective method for a company to reach out and engage its customers while building its brand presence. Even small businesses can make an impact on
In this edition of Marketing Week Explores, hosted by reporter Molly Fleming, Marketing Week editor Russell Parsons and acting features editor Charlotte Rogers reflect on the lack of diversity in marketing exposed by the 2020 Career and Salary Survey and discuss what change is needed to redress the balance. They
In looking at 2020 mobile marketing trends, the phrase “mobile marketing” almost feels redundant. At this point, most – if not all – companies have embraced mobile as a focal point for their marketing strategies. Almost everyone has a smartphone in their pocket the majority of the day, so mobile
In an increasingly competitive digital marketplace, hospice providers are embracing direct-to-consumer marketing tactics to include patients and families in their outreach. Among the drivers of this trend is the need to educate the public about the nature of hospice and palliative care. Most people in the United States have a
Most B2B companies struggle with lead generation and delivering marketing qualified leads (MQLs) that are valuable to sales. A HubSpot study revealed that only 7% of salespeople said they receive “very high quality” leads from marketing. So how do you stop this cycle of friction between sales and marketing? Here are five
A brand experience creative has tipped branded events to surge in 2020 on the back of technological innovation. The Company We Keep founder Nigel Ruffell said personalisation, AR, holograms, VR, A.I. and sustainability are the way forward in the branded events space. “Some trends are continuing to grow and develop.