Most B2B companies struggle with lead generation and delivering marketing qualified leads (MQLs) that are valuable to sales. A HubSpot study revealed that only 7% of salespeople said they receive “very high quality” leads from marketing. So how do you stop this cycle of friction between sales and marketing? Here are five
A brand experience creative has tipped branded events to surge in 2020 on the back of technological innovation. The Company We Keep founder Nigel Ruffell said personalisation, AR, holograms, VR, A.I. and sustainability are the way forward in the branded events space. “Some trends are continuing to grow and develop.
Gartner’s Hype Cycle for Digital Marketing and Advertising 2019 finds that marketing teams that ignore the real-time nature of customer behavior and expectations could see “full-scale media crisis.” Maybe but regardless, real-time marketing is no walk in the park because, as Gartner researchers noted, marketers still “struggle for relevance in core customer engagement moments
In the erstwhile days before the world became a small town, businesses only had a local competition to worry about. There was the tea-selling family business around the corner, the newly opened magazine stall next to you, and a variety of other small businesses that served the local population. In
My kids rarely watch television. Now hold it on the “parent of the year” awards; they instead watch age-appropriate purchased digital movie downloads and Netflix’s kids channel. The safety net of these pre-approved, child-friendly programs in scheduled time allowances based on behavior removes my kids’ exposure to typical television commercials.
There are more than one million restaurants in the United States, according to data from the National Restaurant Association. With that much potential competition, how do you cut through the noise? Marketing for your restaurant can come in all shapes and sizes, from the appropriate signage to cutting through the
As we continue to move forward in digital transformation, an increasing number of companies are discovering the promise of robotic process automation (RPA). In a nutshell, RPA allows companies to gain efficiencies and (hopefully) save money by automating routine tasks. RPA is what I’d call the low-hanging fruit of artificial
When we think of marketing, advertising and branding — creating awareness in the minds of our target audience — come to mind first. There is another important audience that marketing often overlooks: The one inside your own offices. The good news is, this audience is relatively easy to target and inexpensive
Marketing Week is kickstarting a search for the highest achieving and most impactful marketers in the UK. The Marketing Week Top 100, sponsored by Salesforce, will be published online and in the September issue of the Marketing Week magazine. The 100 marketers will be selected from a long-list of contenders
Innovation can’t happen without marketers’ insights. PEXELS.COM Marketing can mean a lot of different things, but most people agree it’s about communicating the value of your product or service. Many startup founders begin their journey convinced that anyone can see the value of their product just by looking at it.