Performance Marketing 360: Harris “It feels like we’re at a tipping point when performance marketing comes of age.” It was quite a claim by GoCompare’s chief marketing officer Zoe Harris, who was chair of Campaign’s inaugural Performance Marketing 360 conference in Brighton yesterday. She would know, given that her brand is oneRead More →

I remember what it was like to walk into a mom-and-pop shop and walk out a customer for life. Yesterday’s small business grew its customer base like building a family – through loyalty, personalization, and meaningful experiences. But many of today’s tech and data-driven companies are struggling to learn theRead More →

It is said that the modern customer is more expectant, more demanding, more promiscuous than ever before. Technology has reduced friction and effort but also raised the stakes, presenting marketers with the opportunity of offering a great experience but also the real risk of falling short. Join Marketing Week andRead More →