Are you a salesperson? “Of course not. I am an accountant (or something else).” That’s the common internal story of most professionals. You may not realise that you are always a salesperson irrespective of your job description. Sales is the process of communicating the value of something. Without the ability to convey value, no employeeRead More →

The Consumer Financial Protection Bureau yesterday announced its intent to allow the expiration of a major provision of the Ability to Repay mortgage lending rules established by the 2010 Dodd-Frank Wall Street Reform and Consumer Protection Act. The change could have serious implications for mortgage and housing markets. The Ability to RepayRead More →

NEW DELHI: The Reserve Bank of India (RBI) will soon come out with a mobile app that will read out the denomination of currency notes for the visually-challenged population. The central bank has started the process of scouting for a vendor that can develop the mobile application for aiding the visually impaired inRead More →

Innovation can’t happen without marketers’ insights. PEXELS.COM Marketing can mean a lot of different things, but most people agree it’s about communicating the value of your product or service. Many startup founders begin their journey convinced that anyone can see the value of their product just by looking at it.Read More →

Two new large studies, released within a week of one another, provide valuable insight into the current state of local digital marketing. FreshChalk published an analysis of 150,000 local business websites and SOCi conducted a Localized Social Marketing benchmarking analysis (registration required) of 163 leading franchise brands in ten vertical categories. What they reveal,Read More →