NEW DELHI: The Reserve Bank of India (RBI) will soon come out with a mobile app that will read out the denomination of currency notes for the visually-challenged population. The central bank has started the process of scouting for a vendor that can develop the mobile application for aiding the visually impaired in
Innovation can’t happen without marketers’ insights. PEXELS.COM Marketing can mean a lot of different things, but most people agree it’s about communicating the value of your product or service. Many startup founders begin their journey convinced that anyone can see the value of their product just by looking at it.
Two new large studies, released within a week of one another, provide valuable insight into the current state of local digital marketing. FreshChalk published an analysis of 150,000 local business websites and SOCi conducted a Localized Social Marketing benchmarking analysis (registration required) of 163 leading franchise brands in ten vertical categories. What they reveal,
Habito, the London startup that has spent the last three years dragging the mortgage process online, is to begin direct lending via its own range of mortgages. Starting with ‘buy to let’ mortgages, the move represents the first time the fintech startup has expanded beyond brokerage after it received regulatory approval
David Marcus, the Facebook exec who helped hatch its Libra digital currency project, said a managing director with experience in government and central banking would be a great leader for the independent group that will actually oversee the currency. “We need someone who knows how economies tend to work, who understands how
Which marketing or sales tactic do you think has the highest ROI? Inbound marketing? Email campaigns? PPC ads? The truth is this: there’s a standout winner that can’t be touched by any other method. That winner is referrals. Referral sales require almost no financial investment, but they bring in very valuable
For a long time, education in India was all about textbooks. But today, we are depending more on online platforms to gather information. Technology in education, popularly known as ‘edtech’, with its range of tools, is making the learning process easier for students. And after seeing success at home, startups
Mortgage rates eased back in the week ending 2nd May. 30-year fixed rates fell by 6 basis points, reversing a 3 basis point rise from the previous week. The 6 basis point fall took 30-year rates to 4.14% according to figures released by Freddie Mac. Following the weekly fall, 30-year fixed rates