NEW DELHI: The Reserve Bank of India (RBI) will soon come out with a mobile app that will read out the denomination of currency notes for the visually-challenged population. The central bank has started the process of scouting for a vendor that can develop the mobile application for aiding the visually impaired inRead More →

Innovation can’t happen without marketers’ insights. PEXELS.COM Marketing can mean a lot of different things, but most people agree it’s about communicating the value of your product or service. Many startup founders begin their journey convinced that anyone can see the value of their product just by looking at it.Read More →

Two new large studies, released within a week of one another, provide valuable insight into the current state of local digital marketing. FreshChalk published an analysis of 150,000 local business websites and SOCi conducted a Localized Social Marketing benchmarking analysis (registration required) of 163 leading franchise brands in ten vertical categories. What they reveal,Read More →

David Marcus, the Facebook exec who helped hatch its Libra digital currency project, said a managing director with experience in government and central banking would be a great leader for the independent group that will actually oversee the currency. “We need someone who knows how economies tend to work, who understands howRead More →