Marketing Week is kickstarting a search for the highest achieving and most impactful marketers in the UK. The Marketing Week Top 100, sponsored by Salesforce, will be published online and in the September issue of the Marketing Week magazine. The 100 marketers will be selected from a long-list of contendersRead More →

Innovation can’t happen without marketers’ insights. PEXELS.COM Marketing can mean a lot of different things, but most people agree it’s about communicating the value of your product or service. Many startup founders begin their journey convinced that anyone can see the value of their product just by looking at it.Read More →

David Marcus, the Facebook exec who helped hatch its Libra digital currency project, said a managing director with experience in government and central banking would be a great leader for the independent group that will actually oversee the currency. “We need someone who knows how economies tend to work, who understands howRead More →

Recently I was asked, “As an agency, how are you using AI within your marketing?” And honestly, the question gave me pause. I know we areusing AI, but could not answer exactly how. Since it was (and is) a really valid question, I wanted to have a really good answer the nextRead More →

NEW DELHI: The Indian arm of Japanese consumer durables maker Panasonic is looking at increasing the share of its consumer appliances business, as well as its business-to-business products in India as it hopes to sell more washing machines, air conditioners, refrigerators, and industrial solutions in the country. Currently, the company fetchesRead More →