Marketing Week is kickstarting a search for the highest achieving and most impactful marketers in the UK. The Marketing Week Top 100, sponsored by Salesforce, will be published online and in the September issue of the Marketing Week magazine. The 100 marketers will be selected from a long-list of contenders
Innovation can’t happen without marketers’ insights. PEXELS.COM Marketing can mean a lot of different things, but most people agree it’s about communicating the value of your product or service. Many startup founders begin their journey convinced that anyone can see the value of their product just by looking at it.
NEW DELHI: Drug firm Strides Pharma Science Monday said its step-down subsidiary has signed the definitive agreements for sale of its entire Australian business to Arrow Pharmaceuticals upon receipt of all requisite approvals. Earlier this year, Strides Pharma Science had decided to exit its investment in Arrow Pharmaceuticals for AUD
David Marcus, the Facebook exec who helped hatch its Libra digital currency project, said a managing director with experience in government and central banking would be a great leader for the independent group that will actually oversee the currency. “We need someone who knows how economies tend to work, who understands how
Mortgage rates are falling sharply, with the average rate on a 30-year fixed mortgage dropping from 4.23% on May 21 to 3.94% as of Monday. And for the 5.9 million homeowners who could score lower rates by refinancing, the savings come out to around $270 per month, CNBC’s Diana Olick reports. However,
Which marketing or sales tactic do you think has the highest ROI? Inbound marketing? Email campaigns? PPC ads? The truth is this: there’s a standout winner that can’t be touched by any other method. That winner is referrals. Referral sales require almost no financial investment, but they bring in very valuable
NEW DELHI: The Indian arm of Japanese consumer durables maker Panasonic is looking at increasing the share of its consumer appliances business, as well as its business-to-business products in India as it hopes to sell more washing machines, air conditioners, refrigerators, and industrial solutions in the country. Currently, the company fetches