When we think of marketing, advertising and branding — creating awareness in the minds of our target audience — come to mind first. There is another important audience that marketing often overlooks: The one inside your own offices. The good news is, this audience is relatively easy to target and inexpensiveRead More →

Two new large studies, released within a week of one another, provide valuable insight into the current state of local digital marketing. FreshChalk published an analysis of 150,000 local business websites and SOCi conducted a Localized Social Marketing benchmarking analysis (registration required) of 163 leading franchise brands in ten vertical categories. What they reveal,Read More →

Utkarsh Small Finance Bank revised it fixed deposit interest rates. Fixed deposit (FDs) are secure financial instruments offered by private and public sector banks, small finance banks (SFBs), non-banking financial companies (NBFCs) and post offices. Small finance banks focus on financial inclusion by provision of savings vehicles and supply ofRead More →

Last week, Utkarsh Small Finance Bank revised it fixed deposit interest rates. Fixed deposit (FDs) are secure financial instruments offered by private and public sector banks, small finance banks (SFBs), non-banking financial companies (NBFCs) and post offices. Small finance banks focus on financial inclusion by provision of savings vehicles andRead More →